Skip to navigationSkip to content
Close

China’s fashion companies are finally globally competitive. Shoppers are warming to home-grown brands as the country's spending power rises, boosting Chinese labels into the ranks of the world's top fashion companies.

Read more on Quartz

Featured contributions

  • I was asking for advice on shoes from a colleague the other day, who is also a marathon runner. "Buy from them" he dropped me a link, and the shoemaker was a name I had never heard of. "Who are them?" I asked. "One of Nike's OEM factories and now they are selling their own brand." My colleague said

    I was asking for advice on shoes from a colleague the other day, who is also a marathon runner. "Buy from them" he dropped me a link, and the shoemaker was a name I had never heard of. "Who are them?" I asked. "One of Nike's OEM factories and now they are selling their own brand." My colleague said.

    "Are they any good?" - Me

    "Better than Nike." - My colleague

    "Because it's much cheaper?" - Me

    "Yes, but not only that. It's also much better quality and lasts longer. Ever since Nike manufactures its shoes in Vietnam, the product quality is dropping low." - My colleague

    I eventually took the advice and brought a pair of running shoes from this unheard shoemaker, which cost me slightly over $100. Now 11 months and 2500 kilometers past, it is still satisfying. My last pair from Nike at $120 endured 9 months before a toe hole cracked.

    The new "shifting attitudes in favor of local brands by Chinese consumers" is not only happening in sportswear and fashion wear but also home appliances, mobile devices, and cultural products such as movies and games.

    Indeed, a more rational evaluation of "value for money, innovation in design and quality, and customer service" result in a preference for local brands, especially among China's millennium customers. Another factor in play here is that the new generation's needs for self-expression are no longer linear. In the past, a high social and wealthy status was tightly attached to one's usage of foreign brands. However, now their identity-expression needs are multi-dimensional, such as a need to appear "trendy," "green," "different," "cool," "original," or even "patriotic."

  • One brand not mentioned in this report that I’ve had my eye on lately is Li-Ning. They sponsor a few NBA players shoes - most notably Dwayne Wade - but their other sneakers are really wild and out there not for the faint of heart. The best part is they’re mostly under the $200 mark, which is a steal

    One brand not mentioned in this report that I’ve had my eye on lately is Li-Ning. They sponsor a few NBA players shoes - most notably Dwayne Wade - but their other sneakers are really wild and out there not for the faint of heart. The best part is they’re mostly under the $200 mark, which is a steal in the world of fashion shoes where trendy Balenciagas can set you back 7 or 8 hundred bucks.