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We know that industries have to reduce carbon. But for aviation, where only jet fuel will do, this is a harder challenge than for most. And it’s not doing as well as shipping, which has slashed its carbon output by opting for cleaner fuels and better technology.

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  • It's easy for airlines to make pledges their flights will be carbon neutral, but it's a lot harder to fulfill them. Natasha Frost explores the intricacies of the carbon offset markets, and explains what JetBlue must do to meet its promise.

  • Since the aviation industry has no immediate control over its carbon footprint and the concept of carbon offsets is currently confused, carbon reductions will have to be result of customers changing airline usage.

    One approach would be reducing the number of air cargo flights in effect consumers will

    Since the aviation industry has no immediate control over its carbon footprint and the concept of carbon offsets is currently confused, carbon reductions will have to be result of customers changing airline usage.

    One approach would be reducing the number of air cargo flights in effect consumers will have to trade speed and convenience for a reduction in carbon emissions. The advantage is the consumer will be directly making the change the disadvantage will be getting customers to accept the effects of change.