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Is it possible to balance competence and ethical behaviour? Most people think it’s impossible to do both. PR agency Edelman has been measuring public trust in people and institutions for the past 20 years, and the latest results are out.

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  • We’re seeing a ramp up of the consequences of inequality in society being writ large, with the biggest trust gap between the informed public and the mass population observed to date across a record 8 markets.

    Institutions are also ranked low on their ability to partner successfully with each other

    We’re seeing a ramp up of the consequences of inequality in society being writ large, with the biggest trust gap between the informed public and the mass population observed to date across a record 8 markets.

    Institutions are also ranked low on their ability to partner successfully with each other. The world is increasingly complex and the issues we face are increasingly global. If we have any shot of addressing issues like climate change we need strong partnerships and real collaboration between our institutions. The data shows that much work is needed to convince the public this is possible and to make this a reality

  • Richard Edelman refers to "Alice in Wonderland". At least with a children's story there is hope. Perhaps in my Monday mood I am overly pessimistic but I immediately thought Poe's "Masque of the Red Death " as a better description of the public perception of Davos.

    It is so difficult to believe the

    Richard Edelman refers to "Alice in Wonderland". At least with a children's story there is hope. Perhaps in my Monday mood I am overly pessimistic but I immediately thought Poe's "Masque of the Red Death " as a better description of the public perception of Davos.

    It is so difficult to believe the public do not trust the apparent economic elites?

  • “National income inequality is now the more important factor in institutional trust,”

    Taco Bell is paying upwards of almost six figures for branch managers to stay competitive and keep talent in the Midwest, where cost of living is lower and the gaps of income aren’t huge but still present. Almost everywhere

    “National income inequality is now the more important factor in institutional trust,”

    Taco Bell is paying upwards of almost six figures for branch managers to stay competitive and keep talent in the Midwest, where cost of living is lower and the gaps of income aren’t huge but still present. Almost everywhere in the world there are larger and larger gaps in pay, creating a seemingly global societal caste system.

    If you break away from the ‘corporate life’ you almost dive into the pool of being underpaid for your craft and having to fight harder for your worth. The payout for many is the feeling of adding value to the greater good, making a difference, or bringing back the personal touch to our products instead of relying on next day delivery from Amazon. What will that look like in 5 years though? Or even 10?