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Kim Paykel

Kim Paykel

pro
EYX Programme Director at EY

Information omnivore. Leads innovation skunkworks at EY UK&I. Fellow of the RSA. Parent of a child not lacking in executive presence. Will likely give you a podcast recommendation.

  • As a chronic poor sleeper, I am one of the two thirds of adults who wake up at least once a night – and one of the millions who are never actually fully unconscious! There is an absolutely huge addressable market here, given the sheer numbers of anxious undersleepers out there. However, the fundamental

    As a chronic poor sleeper, I am one of the two thirds of adults who wake up at least once a night – and one of the millions who are never actually fully unconscious! There is an absolutely huge addressable market here, given the sheer numbers of anxious undersleepers out there. However, the fundamental approach of most sleep start ups (the Caspers of the world aside) involves some interaction with technology – usually a phone (either directly or via a smart watch prompt). Anything that requires more screen use at bedtime seems terribly counter-productive. More blue light, more temptation to just quickly check the news or social media which might be upsetting or stimulating... it just doesn’t make sense to me.

  • We’re seeing a ramp up of the consequences of inequality in society being writ large, with the biggest trust gap between the informed public and the mass population observed to date across a record 8 markets.

    Institutions are also ranked low on their ability to partner successfully with each other

    We’re seeing a ramp up of the consequences of inequality in society being writ large, with the biggest trust gap between the informed public and the mass population observed to date across a record 8 markets.

    Institutions are also ranked low on their ability to partner successfully with each other. The world is increasingly complex and the issues we face are increasingly global. If we have any shot of addressing issues like climate change we need strong partnerships and real collaboration between our institutions. The data shows that much work is needed to convince the public this is possible and to make this a reality

  • Given the huge amount of time, effort and money that businesses spend on recruiting talent, I’m always fascinated by how much less attention they pay to retention. In my experience of building teams, creating a sense of belonging for all your people where they can be their ‘authentic selves’ has got

    Given the huge amount of time, effort and money that businesses spend on recruiting talent, I’m always fascinated by how much less attention they pay to retention. In my experience of building teams, creating a sense of belonging for all your people where they can be their ‘authentic selves’ has got to be the number one thing to get right. A close second and third are clarity of strategy and purpose, and allowing employees as much agency as possible. Retention is about far more than the blunt instrument of a pay bump, and just because there’s a queue to your door, doesn’t mean you shouldn’t be doing your utmost to ensure they don’t walk straight out again.

  • It’s the combination of open source code + open data that can be crucial to helping disaster relief and recovery. Open data, often crowdsourced and hacked together, has dramatically assisted disaster recovery as far back as the 2010 earthquake in Haiti. In the 2015 Nepal earthquake volunteers around

    It’s the combination of open source code + open data that can be crucial to helping disaster relief and recovery. Open data, often crowdsourced and hacked together, has dramatically assisted disaster recovery as far back as the 2010 earthquake in Haiti. In the 2015 Nepal earthquake volunteers around the world analysed open satellite imagery to generate maps that were then used by relief agencies to direct emergency assistance and aid. Increasingly, social media posts from people on the ground are also being analysed to create yet more rich data to focus today’s disaster relief efforts. I’ll also be keeping an eye out for how some of the exciting developments in data sharing - such as data trusts and collaboratives - might improve sharing of private data sets, particularly for prevention and early warning.

  • Ageism impacts marketing across the board, not just in fashion! Yet older people do tend to have the money (or you could say tend to have more expendable cash) and the “over 50s” today account for more than a third of the British population and are growing. This epic spending

    power is ridiculously and

    Ageism impacts marketing across the board, not just in fashion! Yet older people do tend to have the money (or you could say tend to have more expendable cash) and the “over 50s” today account for more than a third of the British population and are growing. This epic spending

    power is ridiculously and lazily bundled into one demographic. Sadly the lack of diversity in the advertising industry itself contributes significantly to the problem, where young white males dominate advertising agencies and “older” people (mid-thirties even!) are being pushed out - a point industry veteran and ex-BBH chair Cindy Gallop makes eloquently here: https://www.contagious.com/news-and-views/Cindy-gallop-talks-diversity-ageism-social-sex

  • My immediate thoughts with any version of tech + children turn to privacy and safety. Nursery apps are in use in many preschools, sharing updates, photographs and undeniable reassurance with parents throughout the day. But taking it one step further with Fitbit-style tracking and live video capture could

    My immediate thoughts with any version of tech + children turn to privacy and safety. Nursery apps are in use in many preschools, sharing updates, photographs and undeniable reassurance with parents throughout the day. But taking it one step further with Fitbit-style tracking and live video capture could add additional points of attack for a hacker, potentially increasing risk beyond benefit. There are enough stories out there about hackers gaining access to security cameras and home hubs to cause concern here, not to mention these so-called child safety smart devices themselves.

    https://www.google.com/amp/s/www.bbc.co.uk/news/amp/technology-46195189

  • Algae contributed to making the atmosphere on Earth actually hospitable for all of us in the first place.... Algae could play a significant role in cleaning up the mess we have made, and providing crucial nutritious food supplies in the future. Seems strange though that none of the experts included insects

    Algae contributed to making the atmosphere on Earth actually hospitable for all of us in the first place.... Algae could play a significant role in cleaning up the mess we have made, and providing crucial nutritious food supplies in the future. Seems strange though that none of the experts included insects on our menus of the future. Given the choice between algae or mopane worms (an African delicacy!) which would you go with? A third of Britons have made up their minds....

    https://www.google.com/amp/s/amp.theguardian.com/food/2019/sep/02/grubs-up-a-third-of-britons-think-well-be-eating-insects-by-2029

  • Honestly, reading this article made me feel queasy… which illustrates the core problem that the “lab grown meat” industry appears to not yet fully grasp. Branding is everything people! Just look at the effort the plant-based burger industry has put into selling their products, never an easy sell and

    Honestly, reading this article made me feel queasy… which illustrates the core problem that the “lab grown meat” industry appears to not yet fully grasp. Branding is everything people! Just look at the effort the plant-based burger industry has put into selling their products, never an easy sell and now they’re booming. In the meantime, you’ve made choosing from the lunch menu today extremely easy… I’ll have the dhal thanks.

  • Humans are natural storytellers and sense makers. Video is such a powerful medium in the conference or workshop context - much more than just a palate cleanser.

    Thoughtful curation of interstitial videos become part of the context of the stories being told around it, and becoming part of or colour

    Humans are natural storytellers and sense makers. Video is such a powerful medium in the conference or workshop context - much more than just a palate cleanser.

    Thoughtful curation of interstitial videos become part of the context of the stories being told around it, and becoming part of or colour the message.

    The best conferences I’ve been to create both a framework in which attendees can understand the speakers / content within it – but also help attendees themselves create novel connections, or “amplify the purpose” as the article describes it. The TED example is a great one.

  • The most important sentence in this article for me is: “Imagine all the things we could do on Earth if we allocated an extra $22.6 billion to addressing climate change on our own planet?”.

    Space exploration has undoubtedly kickstarted a raft of technological innovations we’ve all benefited from (insulin

    The most important sentence in this article for me is: “Imagine all the things we could do on Earth if we allocated an extra $22.6 billion to addressing climate change on our own planet?”.

    Space exploration has undoubtedly kickstarted a raft of technological innovations we’ve all benefited from (insulin pumps, solar cells, artificial limbs to name a few). So in my mind, it’s only worth spending all this money on getting to and living on Mars, if in doing so, we develop technology that also helps us solve all our very real problems here on Earth.